EVELINA ULICKAITE PORTFOLIO

Northampton, United Kingdom

enquiries@thedeziigner.com

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CREATIVELY DRIVEN. INSPIRING CHANGE. BRINGING IDEAS TOWARDS ACTION!

YCN Design competition for THINK campaign to warn young drivers about the consequences of mobile phone use while driving before not after the event.

Project aim: To deliver a creative resource that will encourage young men to drive more safely.
The creative can take any form (for example print or online advertising, a video, infographic, an experimental movement etc), but it must leave audiences with an understanding of danger using a mobile phone while driving.

THE FACTS:
Drivers using a hands-free or handheld mobile phone are slower at recognising and reacting to hazards.

RESEARCH SHOWS:
• Drivers are four times more likely to be in a crash if using a mobile phone.
• Reaction times are two times slower if driver text and drive than if driver drink drive,
and this increases to three times if use a handheld phone.
• Even careful drivers can be distracted by a call or text – and a split-second lapse in concentration could result in a crash.

I decided to make a funeral service advertising in a funny, however serious way, by providing some facts or statistics of people who died on a road be - cause of mobile phone use while driving.

University of Northampton
1st Year BA Graphic Communications
2017