YCN Design competition for THINK campaign to warn young drivers about the consequences of mobile phone use while driving before not after the event.
Project aim: To deliver a creative resource that will encourage young men to drive more safely.
The creative can take any form (for example print or online advertising, a video, infographic, an experimental movement etc), but it must leave audiences with an understanding of danger using a mobile phone while driving.
Drivers using a hands-free or handheld mobile phone are slower at recognising and reacting to hazards.
• Drivers are four times more likely to be in a crash if using a mobile phone.
• Reaction times are two times slower if driver text and drive than if driver drink drive,
and this increases to three times if use a handheld phone.
• Even careful drivers can be distracted by a call or text – and a split-second lapse in concentration could result in a crash.
I decided to make a funeral service advertising in a funny, however serious way, by providing some facts or statistics of people who died on a road be - cause of mobile phone use while driving.
University of Northampton
1st Year BA Graphic Communications