A natural and environmentally friendly approach was taken to the design of a new brand for Queen Bee Honey Company, a community group of honey farmers. Rounded shapes help give the brand a contemporary look and appeal to a young and health-concious target audience, with hand lettering emphasising the craft element of the product. Black and Gold elegant color combination is used to create a look of expensive product. The brand was rolled out across stationery.
Graphic Communications Foundation year project
University of Northampton